About Us
Mission & Vision

Vision: is to combine advanced techniques and strong marketing abilities to deliver premium and safe products worldwide.

Mission: applying latest technologies to reach up to high standards for both national and international markets. Efficient use of energy, water and other resources. Hiring highly motivated professionals.



Established in 2006 with 42 hectares to produce premium quality fruits and vegetables at the best agriculture area in Egypt, Sadat City. The whole process from harvesting to shipping is integrated in our facilities and pack-house. Thus, giving us total control of our quality assurance system.
Meeting elite costumers’ needs with the state of the art-production quality.

Core values

Safety: safe products under safe conditions in a safe environment.

Integrity: honesty and integrity with customers, employees and the community.

Team Work: success is a team effort based on trust, respect and communication.

Brand presence

In a sector as competitive as ours, establishing a strong brand presence is very important to improve market share, stand out from the competition, transmit stability, project our values and build loyalty and trust.

“With our expert team and progressive techniques we tend to be market pioneers”

Atef Eldeeb